Team wear or uniforms make a powerful contribution to a team’s overall cohesion by providing a visual representation of what the team stands for, this especially boosts morale for the team and helps players develop a strong bond with each other. It can encourage team cooperation, communication, and collaboration.
Huge pride is felt by all wearing the team jersey. A pride in representing the team but also the wider community acting as a strong motivator for improved performance and a sense of professionalism. Performance increases when a team feels togetherness, this boost in team spirit and identity can enhance mental resilience and motivation. When an athlete feels good and professional in their kit, they tend to carry themselves with more assuredness. This increased self-confidence can translate into better decision-making and assertiveness during a game.
Team wear also creates an equal footing between all team members, as once donned, a player’s background or previous experience is disregarded fostering a sense of inclusivity and equality. This can be a huge factor in encouraging people to participate and get involved.
Black Girls Ruck is an outstanding example of the above, working with the Kappa design team to draw up a kit that not only perfectly represented them as a collective but also fit beautifully. They shared: “Creating a unique kit design was so important to us as we wanted it to reflect the unique make-up of our team. We have spent a lot of time in our respective clubs feeling left out and misunderstood – so this was a chance to work with Kappa to create a kit that matched our vibe and determination!”
To achieve these benefits a team’s kit design must be carefully considered. A custom-designed kit should incorporate design elements, branding, and that all-important team identity. Following some simple steps and considering key factors will lead to an effective jersey design:
Team identity: Begin by understanding your team’s mission, values, and identity, asking questions such as what does the team stand for, what are our values and beliefs, and what are the team goals? Having this in mind throughout the design process will create a kit that the team can unite over and be proud to wear.
Team history: Before starting on a new chapter of a kit, reviewing previous kits and their success can inform decision-making. Bringing historical elements or stories into the design can add uniqueness and a sense of community for the team and fans.
Colours: The power of colour shouldn’t be underestimated as it can evoke real emotion and can communicate a message or feeling to the team members, opponents, and fans. If team colours have already been identified, use them as a starting point to build a palette.
Branding: Usually centred around a team logo, branding of the club is also an important factor in designing your team wear. The logo, words, or symbols can be incorporated into the jersey to represent the team’s essence. Adding patterns or significant phrases can help to further embed the team’s mission or ethos, and placement should be carefully considered for an overall well-balanced design.
Practicality: A bespoke kit design may look top-notch on paper but if it doesn’t translate well to the real thing then it won’t achieve that all-important unity for the team. A somewhat less exciting, but essential part of the design process, is considering the practicality of the kit. A team needs fabrics that enable movement, wick away sweat and will last the season and beyond. Kappa’s heritage ensures all kits are fit for purpose, providing players with team wear that helps them focus on their performance whilst feeling their very best.
In the world of sports, a team kit is a symbol of identity, a source of pride, and a representation of the rich history and culture of a team or club. The power of the jersey transcends mere aesthetics, delving deep into the psyche of athletes and fans alike. Designing an eye-catching and impressive team kit can impact a team hugely, but more significantly, it can provide an athlete with the confidence and sense of belonging they seek.
If you are looking to harness the power of the jersey, contact our expert team to design a bespoke kit. Kappa is committed to supporting sports for all, at every level, so join us.