The extended partnership sees iconic sportswear brand Kappa, bring its creative style to both Men’s and Women’s League kits affirming its ongoing commitment to British Basketball.
4th October 2023: Kappa, the stylish Italian sportswear brand remains a staunch supporter of the basketball sphere by proudly announcing the renewed partnership with the British Basketball League and Women’s British Basketball League as a commitment that underscores a vibrant collaboration in the world of sportswear and professional basketball.
Supported by an organisation-wide rebrand of The League, introduced under the message of ‘UNBEATABLE,’ there is a fresh look and feel through a new visual identity. The kits feature a brand-new League logo which, for the first time, will be the symbol for both the Men’s and Women’s Leagues, and new logos for all competitions that sit within both; a mark signalling the new era of British professional basketball.
Richard Frost, Marketing Director of Advantage Brands – the holder of the Kappa Brand in the UK commented: “As we gear up for the next chapter, we're more excited than ever to kit out every League club with a uniform that all teams can be proud of. Our bond with British Basketball is as strong as ever, as we continue to deliver exceptional kits and benchwear to all those who choose to play the game with us.”
British Basketball's meteoric rise over the years, especially the record-shattering attendances during the last season, has led to Sky Sports committing to show 40 League games during the 2023-24 season; led by a new broadcast team headed up by Jeanette Kwakye MBE and will feature former GB and London Lions star Ovie Soko as lead analyst.
Mark Ward, Brand Director of Kappa UK proudly explained: “The collaboration embodies our dedication to supporting and elevating British Basketball. We are beyond excited to play an instrumental role in what promises to be a groundbreaking season."
Director of Team Services of The League, Natasha Riall, commented: “Our renewed partnership with Kappa has enabled the League's clubs to create and produce dynamic styles for the 2023/24 season and I hope the kit empowers unbeatable performances on the court.”
Anticipation is quickly building towards what is hoped to be the biggest season ever, with all eyes being on London Lions and Leicester Riders to see if the two meet in the Playoff Final for an unprecedented third year in a row. This continued partnership promises not only a fusion of style and functionality but also a testament to the boundless possibilities when iconic brands and premier sports entities unite.
The recent resolution adopted by the United Nations General Assembly historically made basketball the first team sport to have its own dedicated day of recognition due to its ability to unite people. Kappa aligns with this celebration and focuses on developing relationships further with continued partnerships with the British Basketball League, Women’s British Basketball League, and Basketball Ireland, as well as fostering new collaborations, to support the growth of this important sport.